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What Is Thought Leadership, and Why Does It Matter?

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  • A thought leader, or influencer, is someone who, based on their expertise and perspective in an industry, offers unique guidance, inspires innovation and influences others.
  • Establish yourself as a thought leader by stepping back from your business agenda, clarifying your area of expertise, listening to others and continuing your education.
  • Boost your industry presence and build your brand by working with mentors and experts, attending in-person networking events, and getting published as often as possible.

Attaining the status of “thought leader” is an elusive goal that many business leaders and executives strive for. However, with the right tactics, along with dedication, patience, and education, you may be able to successfully influence others in your respective field and become a reliable source of insight and information.

While the term “thought leader” might sound like another corporate buzzword, its meaning is very valuable to individuals and businesses alike. As a notable expert in a specific company, industry or society, a thought leader is someone who offers guidance and insight to those around them.

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