Is your business currently blogging?
What kinds of topics are you writing about?
How much success have you had?
I’m willing to wager that if you’re reading this article, you fall into one of two camps:
- Either you’ve been blogging for awhile and just aren’t seeing the needle move or
- You’re just getting started with inbound marketing and want to make sure your first steps are in the right direction.
Whatever the case, I’m going to give you a comprehensive list of business blog topics you will want to start writing today.
Business Blog Topics
- “Best of” Lists
- Pros & Cons
- Benefits/Advantages of
- Problems (Your Problems)
- Problems (Their Problems)
- Definition & Description
- Myths & Misconceptions
Over the last four years, I’ve helped dozens of companies launch their inbound marketing strategies and one of the most important aspects of successful inbound marketing is choosing topics that not only connect with your audience but, ultimately, turn them into paying customers.
The mistake I’ve seen far too many businesses make is publishing blog content that simply isn’t relevant to their audience’s buyer’s journey.
The content doesn’t help customers make well-informed buying decisions. And because of that, it is either never read or it leaves little to no impact on the reader.
Where My Blog Topic List Comes From
I got my start working as a content manager for The Alaska Sleep Clinic (ASC). They diagnose and treat sleep apnea and other sleep disorders.
They have a service: sleep studies.
And they sell products: CPAP masks and machines.
To their misfortune, however, most of the blog articles on their site didn’t relate to the services they provided nor the equipment they sold.