Video streaming player Netflix, which had been testing mobile-only plans in India, on Wednesday said it will roll out lower-priced mobile-screen plans in the country in the July-September quarter. The move is seen as taking on competition from other similar OTT players like Amazon Prime Videos which are priced lower.
The US-based streaming platform said Indian audiences’ “growing engagement” with the platform motivated it to introduce cheap mobile tier offering in the country. The company said it is in India for the long haul where “growth is a marathon”.
“In a market where the typical pay-TV package is under $5, we think we need to have a lower price offering to improve the accessibility, but also one that complements the existing tiering structure that we have,” chief product officer Greg Peters said in the Q2 2019 earnings call.Read More..
