In the third quarter, Google’s share of the smart speaker market basically fell off a cliff, plummeting from nearly a third of the market to only around 12%. That’s one of the findings of the newest Canalys report that’s been published and which offers an overview of the market worldwide during the quarter, which was a time when (barring Google’s performance) millions of people were continuing to buy new smart speakers and displays. From Amazon, mostly, which grew its share of the market almost 70% compared to this point in 2018.
Among the results, according to Canalys, a strong Prime Day this year, as well as back-to-school shopping campaigns, helped Amazon sell 10.4 million speakers during the quarter and continue to pull away from the pack.
