PITTSBURGH, Nov. 21, 2016 /PRNewswire/ — DICK’S Sporting Goods (NYSE: DKS), a leading omni-channel sporting goods retailer, announced today the launch of a Sports Matter green shoelace movement as part of its fight against the youth sports funding crisis.
Billions of dollars have been cut from youth sports funding in recent years and 27% of U.S. public high schools may not have any sports programs by 2020(1). DICK’S and The DICK’S Sporting Goods Foundation have pledged more than $50 million to support teams and raise awareness of this issue since 2014, and to date, have helped nearly 2,000 youth sports teams.
Those who want to be part of the movement to help save youth sports can purchase Sports Matter green shoelaces at any DICK’S store nationwide or on dicks.com. DICK’S will donate two dollars from every shoelace sale to The DICK’S Sporting Goods Foundation’s Sports Matter program, which is dedicated to helping to save underfunded youth sports programs. Laces are available in oval and flat varieties and in various lengths.
