Digital technology has immense growth opportunities in the sports industry and if capitalised well, there is a huge potential to draw fans and players closer to a more customised and innovative experience, according to Infosys COO UB Pravin Rao.
Infosys, which is the official digital innovation partner for Roland-Garros, is already deploying its digital innovations at the tournament based on artificial intelligence, machine learning, big data, analytics, social sentiment analysis and virtual and augmented reality.
“Digital technology has immense opportunities for growth in the sports industry. If capitalised in the right way, there is a huge potential to draw fans and players closer to a more customised and innovative experience. Leveraging data analytics, fans, players and coaches can get a better sense of the game by using data to their advantage,” Rao told PTI.
He cited the example of Barclays ATP World Tour Finals, where Infosys had to sieve through umpire data across all the tournaments over the previous 12 months and five years of ball-tracking data from previous Barclays ATP World Tour Finals.
