Home Technology Using light and technology to thrive in the “new normal”

Using light and technology to thrive in the “new normal”

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Signify’s UK&I CEO Joao Pola, shares his thoughts on how businesses can use light and technology to adapt and thrive in the new normal, as restrictions start to be lifted

As the UK starts to tentatively ease restrictions on the lockdown, we can begin to look forward. But as we emerge into what’s being described as the ‘new normal,’ we still find ourselves surrounded by uncertainty, left with more questions than answers. Not least: what does the future hold, and how can we tackle the new challenges we face?

We all have our parts to play and at Signify we’re committed to supporting our customers and partners in making this transition over the months and years ahead. 

“At Signify we’re committed to supporting our customers and partners in making this transition over the months and years ahead”

In fact, we see that light has a role to play in helping us not just manage this tricky period, but to thrive in it, and emerge ever stronger on the other side.
To that end, here are a few thoughts on how light and technology can help us in the drive for sustainability, efficiency and safety.

Light and disinfection on the frontline


Now, more than ever, we must be able to keep the lights on. In hospitals as well as essential services and businesses across the country. There are dedicated people working around the clock in factories, supermarkets, transport networks, emergency services, army barracks, distribution centres and warehouses. Light is instrumental in helping maintain key supply lines and ensuring that vital goods and services reach the people who need them.
Light is also being used in innovative ways in the fight against the virus itself. UV-C (a type of ultraviolet light) for example, is highly effective in breaking down the DNA and RNA of bacteria and viruses – disinfecting water, surfaces or air. 

“UV-C light is highly effective in breaking down the DNA and RNA of bacteria and viruses – disinfecting water, surfaces or air”

UV-C disinfection systems are now being used by emergency services and hospitals. As we emerge from lockdown, they could be crucial in helping disinfect public transport as well as office, industrial, retail, and public buildings.

Business adapting to the new normal


What’s become abundantly clear in recent weeks is that the impact of COVID-19 will continue to be felt by us all, and businesses of all shapes and sizes are going to have to adapt quickly and find innovative solutions. Certainly there are problems to overcome, but there are also fresh challenges that need to be addressed as we’re forced to rethink the established ways of operating.
Of course, the pandemic has had a disproportionate impact on different types of businesses. While some, like supermarkets, are likely to be cash-rich, others will have to respond without resorting to capex-heavy investments. They simply won’t have the cash flow to do so.
As the global economy starts to recover and partnerships form, a lot of these relationships could move to a more service-based model, rather than traditional models with large upfront costs.