What problem exists that your business is trying to solve. Where is the pain?
What does it cost to solve that problem now? How deep and compelling is the pain?
What solutions does your business have that solve this problem?
What will the customer pay you to solve this problem?
How will solving this problem will make the company a lot of money?
What alliances can you leverage with other companies to help your company?
How big can this business get if given the right capital?
How much cash do you need to find a path to profitability?
How will the skills of your management team, their domain knowledge, and track record of execution will make this happen?
What is the investors’ exit strategy?
Please remember, the business plan is basically an “argument” where you need to state the problem and pain, then provide your solution with supporting data and analogies.