Often, the hardest part of writing is deciding on a topic. Many businesses want to put out more content, but they’re not sure what to write about.
When you’re so familiar with your own company, it can be challenging to take a step back and find topics that are interesting to your prospects and customers.
Here are 10 writing topics that work well for most businesses, no matter what they sell.
1. Write a how-to article that helps the reader solve a problem.
Your products and services help people solve problems. That means you already have a great deal of knowledge that’s useful to your target market. By freely sharing this information, you can improve your brand and gain trust.
For example, if you sell gardening equipment, write about how to get a greener lawn or how to plant flowers.
2. Review a product, a service, or even a book.
Before making a decision, people want to read reviews. So you’ll be helping them by writing a product or service review.
Or, if you prefer, write a book review that’s related to your business. Reviewing a book is also a great way to help people better understand your business philosophy and culture.
3. Write about an industry event or conference that you attended.
Have you attended any industry conferences, seminars, or similar events? What did you learn there? These are great topics to write about because you can share this useful information with your readers.
For example, let’s say you’re a financial analyst who recently attended a risk management conference—you could write about one clever method you learned.
4. Interview a customer or industry expert.
Don’t make the mistake of thinking you have to find all the writing material from within yourself. Other people can be a great source of writing material.
Interview a customer about his experience doing business with your company. Or interview an expert and ask her to share her knowledge with you.
This article from American Writers & Artists Inc. has lots of good tips on writing an exciting interview.
5. Write a question-and-answer (Q&A) or frequently asked questions (FAQ) piece.
Whatever business you’re in, you probably get a lot of questions from prospects, customers, and employees. One great way to use this is to collect them and write up an answer to each one. Then you can publish that information in a blog post or on social media.
In fact, many businesses have an FAQ section on their website. (Here’s ours.)
6. Explain something you or your business learned in the past year.
No matter what business you’re in, you’re always learning. If you make a habit of writing down what you’ve learned, you can share it with your readers.